Grown
in Brazil.
Made for
the planet.
As a specialty coffee farmer, we harness the power of regenerative agriculture to nurture the planet’s renewal. Our mission is to safeguard the legacy of coffee and the natural world for generations to come, blending tradition with innovation to foster a thriving future for all.
The human story with nature is rich
and contradictory.
The human story with nature is rich and contradictory.
Between being a part of it and taming its force, We’ve created indescribable beauties, but also monumental challenges. Today, the methods we’ve developed to feed the world, threaten our very ability to survive. At this juncture, one thing is clear: Progress is impossible if we continue as we are.
Either we resolve our contradictions, or face the unpredictable on a hostile planet. Faced with this dilemma, the world pursues a common goal: To create a sustainable future. But is that enough? Flora believes we must go further. To ensure a fertile and welcoming planet, more than sustainability is needed.
We must regenerate.
Restore the land, strengthen ecosystems. Rethink the farmer’s relationship with nature to work in harmony with it. This realization, seemingly obvious, sounds almost subversive. Arbitrarily, humanity has decided that dissociating their existence from the natural world is the only way. But a different world is not just possible: it’s the most productive path.
We, the farmers of Flora, witness this daily. In our regenerative coffee plantations, each harvest further enriches the soil, celebrating the earth’s generosity without compromising its vitality. The extraordinary coffee produced here is both the result and symbol of this commitment: A harmonious meeting of Brazilian cultural warmth and agricultural pioneering with innovative and mindful cultivation methods.
Every cup of Flora coffee is an invitation to experience this blend and taste the future we’re building. But the challenges we face cannot be solved in isolation. They require a symphony of efforts, a confluence of ideas, and a shared passion for a prosperous and resilient world. That’s why we aim to go beyond planting and selling coffee.
And invite every farmer, partner, and consumer to join us in this transformative endeavour. Fueled by the belief that the best way to predict the future is to create it. Join us in savoring the taste of regeneration…
And usher in a new era of ecological harmony and prosperity.
FLORA
The World’s Best Coffee,
Is the Best Coffee For the World.
A CALL FOR REGENERATION
THE FLORA MANIFESTO
The human story with nature is rich and contradictory.
Between being a part of it and taming its force,
We have created indescribable beauties,
But also monumental challenges.
The human story with nature is rich and contradictory. Between being a part of it and taming its force, We have created indescribable beauties, But also monumental challenges.
Today, the methods we’ve developed to feed the world have contributed to a series of profound climate changes and a process of soil depletion, which jeopardize that very ability to produce food, and threaten the survival of our species.
At this juncture, one thing is clear: progress is impossible if we continue as we are. Either we resolve our contradictions, or face the unpredictable on a hostile planet.
Faced with this dilemma, the world pursues a common goal: to create a sustainable future. But is that enough?
Flora believes we must go further.
To ensure a fertile and welcoming planet, more than sustainability is needed: we must regenerate.
Reinvent the farmer’s relationship with nature, to recover the soil and its biodiversity, stimulate the emergence of resilient ecosystems, and to return to the planet its original abundance.
This realization, seemingly obvious, sounds almost subversive. Arbitrarily, humanity has decided that dissociating their existence from the natural world and exploiting its resources indiscriminately is the only way. But a different world is not just possible: it’s the most productive path.
We, the farmers of Flora, do not have a formula or solution for this challenge. But we are committed to not ignoring it. In the first steps we have taken so far.
The power of regeneration has been manifested daily.
In our regenerative coffee plantations, each harvest further enriches the soil, celebrating the earth’s generosity without compromising its vitality, and gradually restoring the natural balance that exists in forests.
The extraordinary coffee produced here is both the result and symbol of this commitment: a harmonious meeting of Brazilian cultural warmth and agricultural pioneering with innovative and mindful cultivation methods.
Every cup of Flora coffee is an invitation to experience this blend, and to be part of the future we aim to help build.
Because the challenges we face cannot be solved in isolation: They require a confluence of ideas, a collective effort, and a shared passion for a prosperous and resilient world.
That’s why we aim to go beyond planting and selling coffee, and invite every farmer, partner, and coffee lover to join us in this transformative endeavor – nurtured by the belief that the best way to predict the future is to create it.
Together, we can truly savor the taste of regeneration
and dream with a new era of ecological harmony and prosperity.
FLORA
The World’s Best Coffee is the Best Coffee For the World.
The Flora Way
Courage to Transform
We believe in leading by example, doing what’s right, and sparking the movements we wish to see in the world. That’s why we value the courageto forge new paths.
Environmental Awareness
Environmental consciousness is the foundation of all our decisions – from our very existence to the courage to create new production methods. We believe in end-to-end sustainability—environmental, social, and financial—ensuring the longevity of our system in every aspect.
Brazilian DNA
We believe in the strength of our people and the richness of our origins as key attributes of differentiation. Those drivers have a direct impact on the high quality of our products: from the terroir to cultivation expertise, from culture to biodiversity.
Action Speaks
Talk without action gets us nowhere. Our commitment to the environment is embedded in all of our actions, guiding our choices and compelling us to take real action.
High-Quality Standards
We are committed to analyzing, recognizing, and producing high-quality coffee. To achieve these standards, we believe in a process that fosters environmental resilience, delivering not only a coffee with high sensory value but also the certainty of contributing to the flourishing of biodiversity in our coffee regions.
Impact Beyond the Cup
Support our mission for a regenerative future through every purchase!
Community & Collaboration
Partner up with farmers, roasters and consumers to pioneer a new era of coffee.
Sustainable Innovation
Witness our commitment with continuous improvement for ecological balance and exceptional quality.